Hot air carries journalism to new height

In review of Malkin's website Hotair.com, i found three things; opinion, new perspective, and suggestions.

I really like the main part of the site that has the headlines. i like that they picked out what they thought people would be interested in and advertised them in a way that people could choose what they wanted to read within the site. these suggestions right of the bat present people with a choice in what they want to view and it's nice to be able to do that. everyone has the freedom to read whatever they want but newspapers usually throw the subjects right in your face on the front page, this site doesn't do that so if you feel that all the headlines sound like they're "garbage" then you can skip them and get to whatever it is that you are interested in. It's a delightful option.

The layout of the sight presents a new perspective. It's cutting edge and presents information in a way that would appeal to ages 18 to 40. That wide range is very beneficial to the success of the website. I like that there are 3 blog writers that write from different perspectives and that you can tell which ones are doing a great job in the way they present their "top picks" according to number of comments, etc. Allah Pundit and Ed Morrisey do a great job in blogging about issues. (examples: "fox news drops another load of dirty laundry on palin" quote= I assume this is a sign that Maverick’s headed back to the center, because if he thinks the base is sore at him now, wait until his cronies’ attempts to scapegoat their idol start percolating.) That example made me happy. It's creative writing meets politics.

Of course there is opinion. Blog pretty much equals opinion..but the difference with this site is that it doesn't throw the opinion in your face and force you to believe it. It's presented as being accompanied by information designed to back up the opinion which makes it better than a weightless statement like "i hate palin" or something similar to that.

Overall, the headlines are strong and unique, the graphics and set up of the site are done well and appeal to the reader, and the modern views and look of the site makes it marketable to a large range of people. it's the perfect example of a young entrepreneur doing business in a journalistic way.